About Us

History & Products: 

Watermelon Apparel is a newly founded lifestyle apparel brand dedicated towards providing comfortable and inclusive clothes to young fashionistas! We aim to offer the best quality at appealing prices to all customers. Founded in spring 2020, the brand has established a unique, fashionable, and leisurely California style.


Brand Philosophy: 

W.A.'s products are catered to women of all body sizes with a goal of promoting a lifelong sense of self-love and body positivity. Through our casual clothing style, we encourage our customers to both appreciate themselves and others. Ultimately, we hope to create a community where we can support each other to be our truest selves and fulfill our largest purposes.